In the early 20th century my paternal grandparents, Rikard Severin Källman (1887-1968) and Lydia Abrahamson (1890-1978) immigrated from Sweden. I am exploring my Swedish ancestors immigrant journey to "Amerika" and life in Swedish Chicago. I am searching for cousins everywhere to share family stories, pictures, memories and new discoveries about our Swedish heritage and our family today.

~ This blog, like my family tree, is always a work in process. Please stop back now and again! ~

Tuesday, April 26

Tuesday's Trivia

In 1991 Sweden's Radio and TV act made it illegal to direct ads at children under the age of 12. The ban was based on research that shows children can't really tell the difference between advertising and programming until about the age of 10.


Wow! What a sensible and great idea! Especially around Christmas I hate the way my grand kids get indoctrinated to beg and plead for each and every goofy overpriced toy and game that comes out. Here's another thing that "bugs" me. Why is the volume on kiddie-aimed commercials noticeably louder than the particular show the commercial is sponsoring? 

Unfortunately, that great idea will never fly in the U.S.  Too bad.

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