In 1991 Sweden's Radio and TV act made it illegal to direct ads at children under the age of 12. The ban was based on research that shows children can't really tell the difference between advertising and programming until about the age of 10.
DID YOU KNOW?
Wow! What a sensible and great idea! Especially around Christmas I hate the way my grand kids get indoctrinated to beg and plead for each and every goofy overpriced toy and game that comes out. Here's another thing that "bugs" me. Why is the volume on kiddie-aimed commercials noticeably louder than the particular show the commercial is sponsoring?
Unfortunately, that great idea will never fly in the U.S. Too bad.
